![]() ![]() ![]() Graham Atkinson, President, United Mileage Plus, United Airlines will present “Prepared for Takeoff: A Tailored Loyalty Program Wins One Carrier a United Front” on Thursday, September 16.Lindstrom will share the data and customer insights behind his groundbreaking research including why so much of what marketers have believed about why consumers buy is wrong. Convinced that there is a gap between what we think influences our decisions and what actually does, Lindstrom set out on a three-year, $7 million study that employed the very latest cutting-edge neuromarketing brain scan technology and involved over 2,000 volunteers from around the world. Martin Lindstrom, author of Buyology and one of TIME magazine’s Most Influential People, will present “Truth And Lies About Why We Buy” on Friday, September 17.Coinciding with COLLOQUY’s celebration of its 20th anniversary, the Loyalty Summit will feature the launch of the COLLOQUY Loyalty Awards.Īn invitation-only event designed to bring together the brightest minds in loyalty marketing, the COLLOQUY Loyalty Summit features two full days of educational programming highlighted by keynote presentations from: Registration Information Available at loyaltysummitĬINCINNATI (March 29, 2010) – COLLOQUY®, the publishing, education and research division of LoyaltyOne, today announced that its 8th Annual COLLOQUY Loyalty Summit will be held September 15–17, 2010 at the Arizona Biltmore in Phoenix, AZ. Graham Atkinson, United Mileage Plus President MaPRLog - Keynote Speakers: Martin Lindstrom, author of Buyology and ![]()
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